Consumer trends in the food industry force us to be vigilant, creative, and innovative. Consumers are more and more interested in the history of origin of the products, in the organic issue, in the “premium” flavors. At this time of year, the tropical hues of watermelon and soursop, basic flavors like lemon-lime, cherry and grapefruit, botanical notes like geranium, lavender and rose, cocktail profiles, “hard seltzers”, are “in” and mark the beverage industry.

Read more about these trends and related topics here.